Have you ever wondered why some marketing and public relations pieces are more effective than others? Why do some ads get thrown in the trash, while others convince customers to buy? Or why do Internet surfers skip some web pages, but stop to read others? One explanation is the energy these materials create. If energy created by the piece is positive, it wins more attention and more business. But if the energy is negative, the piece ultimately fails and people click somewhere else, or throw it in the trash.
Although this “energy stuff’ may seem like nonsense, it actually works. It stems from over twenty years of studies and applications in behavioral kinesiology, or muscle checking. And you can use it to create more effective marketing pieces for your business.