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Personology is an empirical study of human behavior developed by laymen. It can be consid- ered as an aspect of sociobiology, the study of how our biology affects our social behavior.

There have been many schools or styles of face- reading; most of these are very judgemental and dependent on specific worldviews or ethical codes. The Personology system was developed by a judge, from observing the courtroom styles of lawyers. It was then staticized by Robert Whiteside, who devoted his life to the subject and currently heads the College of Personology. His son Daniel Whiteside further refined the subject and added a dimension of depth, through inte- grating patterns of traits. When Gordon Stokes entered the picture, muscle testing was added, which enables one to isolate priorities of traits out of the overall patterns-this application they call Structural Neurology.