Anchoring: Stimulus – Response Conditioning

Joel Bowman



Anchoring is a form of stimulus-response conditioning. The brain learns by making associations. Specific associations are often called anchors or triggers. An anchor is a stimulus that produces a specific and predictable response. Whenever two or more stimuli are presented at approximately the same time, they become associated at a neurological level. Presenting either of the stimuli will reactivate the established neural pathways.

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