MARKETING TO SPECIALIZED POPULATIONS

JEAN BONDE


1985 CONFERENCE PAPER


The following ideas are being presented in hopes that they will help TFH instructors market classes to specialized populations. I have been teaching for 15 months under a contract with the Maryland State Office of Education and Training for Addiction Services a division of the Department of Health and Mental Hygiene. The method I used to secure this contract can be applied to any group with a particular focus. This is not intended to be an absolute nor exclu- sive method toward an end, but merely one that has been successful for me personally in my hornestate of Maryland.


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